We work with companies across tobacco, pharmaceutical, and legal cannabinoid industries to shape new products, advance strategic investments, and fuel sustainable revenue growth.
We guide investors through emerging industries, connecting them with prime opportunities and providing rigorous due diligence support.
Data collection
In emerging industries where reliable data is scarce, we provide trusted on-the-ground insights and aggregate information through our extensive network of companies, consumers, and strategic data partners. We generate primary data on competitive landscapes, key market trends, and consumer behaviours.
Our Process
Bespoke consumer studies
We run proprietary consumer studies for our clients, providing niche quantitative data on consumer behaviours that are typically inaccessible or regarded as sensitive. Our approach enables us to deliver these insights more efficiently and cost-effectively than traditional data providers. We also conduct in-depth interviews and focus groups to gain a deeper understanding of the consumer experience
Competitive landscape
We offer clients detailed competitive landscape mapping across every segment of the supply chain, helping them identify opportunities, navigate challenges, and differentiate their products and services. Our tailored case studies and in-depth market profiles provide actionable insights to gain an edge in highly competitive markets.
Market prioritisation
We run a market prioritisation process that assesses and ranks key markets based on client priorities, regulatory conditions, market maturity, and the competitive landscape. This provides our clients with the confidence to make informed, strategic decisions for effective market targeting and expansion.
Supply chain analysis
Our supply chain analysis delivers essential insights across supply chain operations and manufacturing, with strategic recommendations for product development, machinery selection, and partner alignment. We offer a thorough analysis of retail and distribution networks, identifying high-value partnership opportunities to expand market presence. We also provide white space and gap analysis to pinpoint untapped market opportunities for our clients.
Go to market and
marketing strategies
We develop robust go-to-market and marketing strategies that enable companies to navigate market entry, identify strategic partners, build resilient supply chains, and execute successful launches.
Outputs
Long Form Reports
When comprehensive data and in-depth analysis are required, our long form reports deliver detailed insights, thorough overviews, and actionable guidance. Developed for teams needing a complete understanding, these reports encompass extensive information to support strategic decision-making.
Concise Visual Decks
When concise, easily digestible information is required, or a presentation-ready format is needed for seamless integration into your materials, our visual decks provide the comprehensive insights of our reports in a streamlined, accessible layout. Ideal for busy teams and executives facing time constraints.
Monthly Retainer
We offer monthly retained support for clients who require flexible, on-demand advice and responsive assistance. Ideal for clients with evolving needs, this option allows for easy approval of new project scopes, making it especially valuable for investment clients needing variable levels of support each month.
Market analysis and monitoring
Our market research services include detailed analysis of product ranges and formulations, providing a clear picture of the products available on the market and their prevalence. We provide comprehensive pricing and margin breakdowns to help companies set pricing strategies, paired with targeted market sizing guidance to identify and capitalise on high-potential opportunities.
Bolt-on support
Our agile team integrates with clients’ in-house resources, providing targeted sector expertise to enhance internal capabilities. We support with preparing documentation, submissions, investor presentations, and marketing materials, collaborating with other agencies as needed. We are also available for calls and preparation for key meetings and events.
Market Monitoring for a US Investment Firm
Served as an intelligence partner for a major US investment firm, providing ongoing analysis of European cannabis markets. Delivered timely updates on regulatory shifts, industry developments, and investment opportunities.
Our Work
Expanding FMCG
Portfolios into Cannabis
Enabled FMCG leaders to diversify into cannabis-based categories, including beverages, vapes, and edibles.
Delivered impactful strategies based on market assessments capturing consumer behaviour, adjacent category trends, and functional beverage crossovers.
Securing a Cultivation Licence in an Emerging Market
Guided a client through a competitive tender process in a high-growth emerging market. Delivered business planning and supply chain strategy, securing a government-issued cultivation licence.
Acquisition of a German Cosmetics Brand
Assisted a CBD operator in sourcing and evaluating German cosmetic brands for acquisition. Conducted due diligence and identified high-potential targets, driving successful strategic expansion.
Consumer Polling for Product Development
Executed large-scale, multi-market polling to uncover consumer preferences across demographics and geographies.
Insights directly shaped R&D and innovation pipelines for FMCG companies expanding into functional and cannabis-adjacent products.
Government & Regulatory Advisory
Advised governments and regulators on cannabis policy and frameworks, shaping viable market conditions while ensuring compliance for industry stakeholders.
Strategic Advisory & Market Expansion
Supported leading cannabis operators on market entry, product development, and operational strategy, ensuring seamless expansion and regulatory success across multiple jurisdictions.
Winning License Applications
Applied regulatory expertise to secure cultivation and processing licences across global markets, enabling clients to establish and scale compliant operations.
Investment & M&A Strategy
Advised FMCG brands and family offices on high-value acquisitions and investments, delivering portfolio diversification, growth, and international market expansion.
Government & Regulatory Advisory
Advised governments and regulators on cannabis policy and frameworks, shaping viable market conditions while ensuring compliance for industry stakeholders.
Insights
We work with companies across tobacco, pharmaceutical, and legal cannabinoid industries to shape new products, advance strategic investments, and fuel sustainable revenue growth.
Meet the Team
Georgia Glick
Partner
Georgia specialises in commercial strategy and investor relations. As Partner at Tocar Strategic Advisors, Georgia plays a crucial role in conducting due diligence on potential investments and acquisitions for Tocar's clients.
Georgia's considerable knowledge of the cannabis sector, spanning both medical and recreational agri-tech, has led her to establish a strong global network. Leveraging these valuable connections, she excels at forging strategic partnerships and facilitating fruitful collaborations for her clients.
Georgia has spent the past 4 years advising companies throughout the supply chain, covering all segments of the industry. This diverse experience has shaped her expertise and she now advises investors, FMCGs and agricultural companies on their investments and operations.
Alongside her role at Tocar, Georgia also acts as a portfolio manager for an international family office.
Georgia specialises in commercial strategy and investor relations. As Partner at Tocar Strategic Advisors, Georgia plays a crucial role in conducting due diligence on potential investments and acquisitions for Tocar's clients.
Georgia's considerable knowledge of the cannabis sector, spanning both medical and recreational agri-tech, has led her to establish a strong global network. Leveraging these valuable connections, she excels at forging strategic partnerships and facilitating fruitful collaborations for her clients.
Georgia has spent the past 4 years advising companies throughout the supply chain, covering all segments of the industry. This diverse experience has shaped her expertise and she now advises investors, FMCGs and agricultural companies on their investments and operations.
Alongside her role at Tocar, Georgia also acts as a portfolio manager for an international family office.
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Lily Temperton
Partner
Lily is a UK-based international cannabis analyst and advisor. As Partner at Tocar Advisors, she provides strategic guidance to mainstream firms, investors, and entrepreneurs, with a particular focus on next-generation products and cannabis consumer culture.
Lily possesses deep market intelligence, gained through extensive research and analysis into the realities of cannabis consumption, production, country-level regulatory landscapes, and the competitive landscape across European cannabis. Active in these markets since 2018, she has advised a diverse range of companies, including household names in cosmetics, food and drink, tobacco, pharmaceuticals, and agricultural products, as well as government agencies.
She has authored multiple widely referenced industry reports for publications such as SW4 Partners and First Wednesdays, receiving mainstream coverage in outlets including Forbes, the Financial Times, Bloomberg, and VICE.
Lily is a UK-based international cannabis analyst and advisor. As Partner at Tocar Advisors, she provides strategic guidance to mainstream firms, investors, and entrepreneurs, with a particular focus on next-generation products and cannabis consumer culture.
Lily possesses deep market intelligence, gained through extensive research and analysis into the realities of cannabis consumption, production, country-level regulatory landscapes, and the competitive landscape across European cannabis. Active in these markets since 2018, she has advised a diverse range of companies, including household names in cosmetics, food and drink, tobacco, pharmaceuticals, and agricultural products, as well as government agencies.
She has authored multiple widely referenced industry reports for publications such as SW4 Partners and First Wednesdays, receiving mainstream coverage in outlets including Forbes, the Financial Times, Bloomberg, and VICE.
Ahmet Enginsoy
Researcher
Ahmet is a research and strategic thought leader with a diverse background in academia, government, mental health charities, corporate finance, and technology. He excels in quantitative and qualitative analysis, making him adept at uncovering and interpreting data for strategic decision-making.
His services include market analysis, ethnographic research, targeted surveys, in-depth interviews, social media analytics, usability testing, design thinking workshops, customer journey mapping, and persona creation. These skills are particularly valuable for organisations operating in complex market environments.
Damian Solomon
Consultant / Advisor
Damian Solomon has over 20 years of experience in greenhouse management, horticulture, and controlled environment growing systems. He has worked with leading companies such as Eurofresh Farms, Grimmway Farms, and DeRuiter Seeds/Monsanto. Since 2014, Damian has specialized in the commercial cannabis industry, serving as Director of Cultivation & Ag Technology at Medmen, where he applied advanced controlled environment techniques.
Now, as founder of Plant Geek Consulting, LLC, he provides expert horticultural consulting services worldwide. A University of Arizona graduate in Plant Sciences, Damian is recognized as an industry leader and was honored with the CEAC Mission Award for his contributions to Controlled Environment Agriculture.
Advisory Board
Lily is a London-based international analyst. As Partner at Tocar Strategic Advisors, she provides strategic support and deep on-the-ground intelligence across European markets. She also produces sector research for professional investors through the corporate finance firm SW4 Partners.
Lily has supported the leadership teams of global companies and major mainstream corporates, working across over 50 cannabis projects since 2018. Lily possesses robust knowledge of the European ecosystem and was the principal author behind multiple widely referenced First Wednesdays
industry reports.
